Trying to understand conservatism and liberalism

JohanNorberg.Net: "Konservatismen som ideologi är tydligen så ointressant att Claesons främsta argument för den tycks vara att den vinner mer väljare än liberala idéer gör".

I cannot find many ideas in conservatism either but is this argument by Claeson not relevant? Liberal leaders, liberalism seems to be for leaders, are always going to be fewer than content conservatives, or followers. Look at Germany. By the way, I thought lifestyle was good.